Santa Claus saved by Lapland Safaris

On August 27th 2015 Lapland Safaris Group Ltd. acquired a majority stake in Dianordia Ltd., company running Santa Claus Office. Santa Claus Office, established in 1992, keeps running uninterruptedly and Santa Claus can be visited for free every day of the year in the Santa Claus Village in Rovaniemi.

Santa Claus Office has reached millions of children and grown-ups over the years. Santa Claus, who can be visited free of charge all year round, is an essential person in the success story of the tourism in Lapland and Rovaniemi.

“With this acquisition we want to make sure that the tale of Christmas and Santa Claus continues, evolves and lives well in the Santa Claus Village in the future,” says Jyrki Niva, the CEO of Lapland Safaris Group.

Since its establishment in 1982, Lapland Safaris has co-operated closely with Santa Claus in order to develop the tourism in Lapland.

Santa Claus and Jyrki Niva, CEO of Lapland Safaris, at Santa Claus Office

Santa Claus and Jyrki Niva, CEO of Lapland Safaris, at Santa Claus Office

“We want to utilize our expertise in creating experiences, and develop Santa Claus Office into an even more magical attraction. Furthermore, our goal is to develop the Santa Claus Village in co- operation with other operators in the area into an integrated experience that supports the tale of Christmas,” Niva reveals the plans.

The mayor of Rovaniemi Esko Lotvonen is pleased that a strong local company steps in to help the Santa Claus Office: “The basis and the knowledge of Christmas tourism in Rovaniemi is solid. This acquisition helps to develop it even further. Rovaniemi evolves as the official home of Santa Claus, supported by the strong co-operation of local operators that are committed to meet the common goals.”

Further information: Jyrki Niva, +358 400 692069,

About Lapland Safaris Group Ltd.

Lapland Safaris Group Ltd. has since 1982 been working closely with tour operators and travel agencies around the World to bring winter and summer unique experiences in Lapland for their clients. Lapland Safaris is the biggest operator in Scandinavia serving approximately 150.000 customers every year. 90 % of the customers are foreign. Together with Lapland Hotels Ltd., Lapland Safaris Group forms the largest private travel corporation in Finland. The corporation employs over 900 people serving customers in all the significant destinations in Lapland all year. Lapland Hotels is expanding its operations by opening new hotels in Oulu and Tampere during Autumn 2015.

About Dianordia Ltd.

Dianordia Ltd. runs Santa Claus Office in Rovaniemi. At Santa Claus Office Santa Claus can be visited free of charge all year round serving children and grown-ups all over the world. There are over 300.000 visitors at Santa Claus Office every year. The company’s turnover is approximately 1.8 million euros.

Author: Lapland Safaris

This is the blog of Lapland Safaris, which is a company specialized in all sort of activities in Finnish Lapland both in winter and in summertime. In winter we enjoy snowmobiling, husky and reindeer-sledge rides, snowshoeing and cross-country skiing among other things. During the summer we cruise on river boats, visit the reindeer and husky farms, and hike in the forests. Do you have questions? Ask us anything in the comments of this post. We will be happy to help you!

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  1. We are so proud of Lapland safaris for stepping in and saving Santa Claus. Being there earlier this month with safaris was a beautiful memory we will never forget and we’re thrilled to know that that magic will remain forever for all magic believers, child or adult, to enjoy. Thank you Lapland safaris. We love you

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    • Hi Gabi! Thanks for your kind words and for your visit. Santa Claus will be always here… waiting for you and your family. Next time, maybe in winter? :)

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  2. We visited Rovaniemi and the Santa Claus Village in December 2012, and spent wonderful days with all the activities perfectly organized by Lapland Safaris. We went more times to the Lapland Safari office in Koskikatu 1, and the whole staff was always fantastic, friendly and extremely kind and available. We are waiting for a new opportunity to visit Rovaniemi and all the attractions this place can offer…FIRST OF ALL an unforgettable gorgeous nature! PALJON KIITOKSIA JA JÄTTIHALIT!!!

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